Director of Business Development and Marketing

Company: Atlantic Rehabilitation Institute
Location: Madison
Posted on: July 20, 2025

Job Description:

Director of Business Development and Marketing Salary Range €¯ up to $120,000.00 Your experience matters: Atlantic Rehabilitation Institute is a state-of-the-art, 38-bed inpatient acute rehabilitation hospital dedicated to the treatment and recovery of individuals who have experienced the debilitating effects of a severe injury or illness. Our rehabilitation programs provide ongoing care and specialized treatment to patients throughout their recovery journey. We offer customized, individualized rehabilitation tailored to the specific needs of those recovering from a stroke, brain injury, neurological conditions, trauma, spinal cord injury, amputation, and orthopedic injury. We strive to maximize the health, function, and quality of life of those we serve through comprehensive physical medicine and rehabilitation programs. How you'll contribute: The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team. Additional responsibilities include: Will be the managing director over the clinical liaison and admissions teams. Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met. Develops, organizes and maintains a database system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Lifepoint Hospital information systems together with internal data and external database information for statistical analysis. Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long- and short-term goals. Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment. Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create a maximum revenue generation for the hospital while maintaining environment of quality care for the patient. What we offer: Fundamental to providing great care is supporting and rewarding our team. In addition to your base compensation, this position also offers: Comprehensive medical, dental, and vision plans, plus flexible-spending and health- savings accounts Competitive paid time off and extended illness bank package for full-time employees Income-protection programs, such as life, accident, critical-injury insurance, short- and long-term disability, and identity theft coverage Tuition reimbursement, loan assistance, and 401(k) matching Employee assistance program including mental, physical, and financial wellness Professional development and growth opportunities Qualifications and requirements: Bachelor's Degree in Business, Marketing or Clinical discipline Clinical License Required: RN, RT, PT, OT or SLP Minimum of 5 years' experience in healthcare management preferred Excellent skills needed in forecasting, market-based planning, communications and public relations Valid driver's license and clean driving record EEOC Statement Atlantic Rehabilitation Institute is an Equal Opportunity Employer. Atlantic Rehabilitation Institute is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.

Keywords: Atlantic Rehabilitation Institute, New Britain , Director of Business Development and Marketing, Healthcare , Madison, Connecticut