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Coordinator, Ad Integration & Strategy

Company: ESPN
Location: New Britain
Posted on: June 21, 2022

Job Description:

Reporting to the Sr. Manager, Ad Integration & Strategy, this position will facilitate the development, refinement and delivery of sponsored on-air graphics for assigned sport and studio Production groups, in close collaboration with DAS and Production. This position will support the development and coordinate the day-to-day execution of all linear integration elements, while working with stakeholders across the business to identify and develop new revenue generating concepts. #ESPNMedia
Responsibilities :

  • Manages the development, refinement and delivery of sponsored graphics for CBB (Event & Studio), Soccer, ACC & SEC Network, College World Series, Lacrosse and other assigned properties. The Coordinator I will be the primary point of contact between Sports Business Solutions, Creative Services and production teams
  • Will be the main point of contact for linear and social design requests creating customized opportunities for our clients
  • Liaison with clients to ensure timely creative asset development, approval and production timelines
  • Partner with the ESPN Creative Studio team in ideating/coordinating new sales that can be used across the ESPN sales and brand portfolio
  • Serve as project manager, creative producer, and liaison between sales, creative services, production, and commercial operations, frequently multi-tasking within tight deadlines
  • Develops and maintains relationships with ESPN Sales, agencies and clients by providing expertise and knowledge in creating/developing sponsorship opportunities
  • On site or in the control room as necessary to ensure correct execution for each sponsored element
  • Tracks, evaluates and reports the results and outcomes of specific marketing initiatives and advertising campaigns
  • Collaborates with Creative Studio, Content, Ad Sales teams and clients/agencies to assist growth in existing and new partnerships to develop added value opportunities that provide incremental revenue
    Basic Qualifications :
    • Excellent written and verbal communication, interpersonal communication, and creative skills required
    • General knowledge of studio and remote productions functions while working with and assisting in their team
    • Computer working knowledge of Microsoft Office Suite and Adobe Creative Suite with emphasis on Photoshop and Illustrator
    • Strong work ethic, positive attitude and leadership qualities with the ability to handle multiple tasks and set priorities a must
    • Ability to work non-traditional hours, weekends & holidays
      Preferred Qualifications:
      • Minimum 1 year marketing and promotions experience related to sports, media, cable or entertainment industries a plus
      • Detail-oriented with the ability to manage multiple projects simultaneously; meet deadlines and work as part of a team while also being able to work independently in a fast-paced environment
      • Possess exceptional organizational skills and has a proven record of accomplishment managing complex projects and developing new opportunities
      • General understanding of ESPN studio and remote production functions and procedures with proven results in successfully collaborating with and assisting their teams
      • Ability to identify and create new or enhanced sponsorship opportunities within portfolio of Ad Integration and Strategy sport properties and content
        Required Education :
        • Bachelor's Degree
          Preferred Education :
          • Bachelor's Degree in marketing, broadcasting, communications, or closely related field

Keywords: ESPN, New Britain , Coordinator, Ad Integration & Strategy, Other , New Britain, Connecticut

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