Regional Team - Account Manager & Educator

Company: Counter Culture Coffee Inc
Location: New York City
Posted on: February 18, 2026

Job Description:

Job Description Job Description Counter Culture Coffee was founded in 1995 and is headquartered in Durham, NC, with regional offices in 12 major cities across the country. Counter Culture Coffee has been continuously innovating in the coffee industry and we’re looking for passionate, dynamic, diverse team members to help us expand our efforts. Counter Culture Coffee is: A relentless pursuit of coffee perfection A dedication to real environmental, social, and fiscal sustainability A commitment to creating cutting edge coffee people Our Purpose is: Quality Coffee | We continue to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency. Education | We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation. Sustainability | Our commitment to affecting positive change in every community to which we are connected is driven by our belief that we can–and should–always strive to improve upon the present. Transparency | We are committed to sustainability and holding ourselves and our peers accountable for creating a more sustainable future of coffee. Position: Regional Team - Account Manager & Educator Department: Education Location: New York, NY Reports To: Regional Manager FLSA Status: EXEMPT , 8742 Job Overview: Counter Culture regional team members are smart, resourceful, and reliable, but, first and foremost, they genuinely care about people and coffee. Regardless of role, every regional team member contributes to the success of their region and the wholesale channel as a whole. Collaboration, dedication, and a shared commitment to excellence drive our collective success. With a strong knowledge of both coffee and coffee-focused businesses, the Account Manager & Educator is responsible for managing and supporting a portfolio of wholesale accounts while delivering exceptional coffee education and training. This position focuses on fostering strong relationships with partners to ensure their success and alignment with Counter Culture Coffee’s values and standards. By combining account management with educational expertise, this role supports customer retention, regional growth, and profitability. With strong public speaking skills and comfort conveying knowledge and information to diverse groups of people, this role serves as a liaison between Counter Culture, our customers, and the public. Both our wholesale and consumer partners can learn cutting edge coffee and service skills through our education programs which are professionally executed by our Account Manager & Educators. Job Duties: Manage accounts of regional customers including coffee shops, restaurants, hotels, and food service providers Act as a consultant to wholesale partners in a manner consistent with Counter Culture core values Serve as primary customer point of contact for order issues in order to ensure timely resolution Schedule, teach, and conduct evaluations related to Counter Intelligence , our Professional Development program Lead additional Training Center events (labs, classes, tastings, workshops, and events) Schedule and teach our Consumer workshops and weekly public coffee tasting Actively support and contribute to regional growth, retention, and profitability Work together with regional and national teammates to develop and execute on strategies that accomplish our local and company-wide goals Help maintain all assets, including cleaning/care of all coffee equipment, training center facilities, and vehicles Contribute content to our education programs and events Effectively use our CRM, G-Suite, and all relevant communication tools Requirements: A team player that will work well with regional sales and aftersales teammates to achieve growth and retention goals Five years or more barista experience in the specialty coffee industry with store management experience preferred Passion for coffee and a commitment to Counter Culture Coffee’s mission and values Proficient in CRM systems, G-Suite, and relevant communication tools Enjoys travel, including occasional overnight trips A lover of the hospitality industry and what it takes to support our partners in that industry Willing to work hours may be outside of normal business hours including some weekends and or holidays Congenial, professional, helpful, and thoughtful in any situation Able to lead large groups in discussions or training regarding nearly anything coffee related Comfortable using various forms of technology for instruction and programs for account management Must have a valid US driver’s license and ability to drive a company vehicle Physical Aspects of this Job: The physical activity of this position: Reaching: extending hand(s) and arm(s) in any direction; Standing: particularly for sustained periods of time; Walking: moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another; Fingering: picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling; Grasping: applying pressure to an object with the fingers and palm; Feeling: perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips; Talking: expressing or exchanging ideas by means of the spoken word, those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly; Hearing: perceiving the nature of sounds at normal speaking levels with or without correction, ability to receive detailed information through oral communication, and to make the discriminations in sound; The physical requirements of this position: Light work - exerting up to 20 pounds of force occasionally, and/or up-to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. The visual acuity requirements (including color, depth perception, and field vision) of this position: Requires close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive reading. The conditions the worker will be subject to in this position: Subject to environmental conditions - protection from weather conditions but not necessarily from temperature changes; subject to noise - there is sufficient noise at times to cause the incumbent to shout in order to be heard above the ambient noise level. 90 Day Goals: Attend New Employee Orientation, where applicable. Strong understanding of LEAN, GGOB, B-CORP Strong understanding of Counter Culture’s vision, mission, values, and plan Come to a comprehensive understanding of our wholesale program including our products, services, and best practices Take charge of goal setting for your top customers and identify a plan for regular engagement opportunities with the decision makers of your top accounts Become proficient with Counter Culture’s CRM Master scheduling and communication via G-suite applications Become a certified CCC Educator Benefits: Currently, the offered benefits include: group health (medical, dental and vision), available the first of the month after 30 days of employment; Flexible Spending Accounts for Healthcare and for Dependent Care; short- and long-term disability; life insurance; Wellness Benefits; 401(k) program; paid time off; eight company holidays; Stock Option Plan; A Stake in the Outcome. Counter Culture Coffee a growth-oriented company, team of coffee driven individuals working together on continuous improvements. Counter Culture Coffee is an Equal Opportunity Employer in both policy and practice. Counter Culture Coffee assesses candidates for employment based on their knowledge, skills, and abilities to perform the job for which they are applying and without regard to any non-job-related category as protected by federal, state or local law. Finalist candidates for employment will be required to demonstrate USA employment eligibility - per federal and state law, Counter Culture Coffee participates in the federal E-Verify program. Candidates must have the legal right to work in the United States without sponsorship.

Keywords: Counter Culture Coffee Inc, New Britain , Regional Team - Account Manager & Educator, Sales , New York City, Connecticut